First Tiger Woods-Designed Course to Open in December

El Cardonal at Diamante Cabo San Lucas, the first golf course designed by Tiger Woods Design, is scheduled to open on December 16, according to a recent tweet by Woods himself. Never one to slow down, Woods' company is already working on BlueJack National, located just outside of Houston. On El Cardonal, Spanish for, Woods … Continue reading First Tiger Woods-Designed Course to Open in December

LeBron James Surpasses Tiger Woods on Athletic Brand List

First the No. 1 world golf ranking slips through Tiger Woods’ fingers, and now he’s not even the most well-respected brand in athletics. Ranked as the No. 1 most valuable athlete brand every year since 2008, Woods took a back seat to James, the once and future Cleveland Cavalier in 2014. It was a close race, with James surging in value by $10 million to $37 million, while Woods dropped from $46 million to $36 million. Forbes, which released the list, believes that the reason for Woods’ drop was the severing of his contract with EA Sports, which had produced his golf game for a number of years. It’s easy to see why James is No. 1 - he endorses Nike, McDonald’s and Coca-Cola among others. Tennis legend Roger Federer is third at $32 million, followed by another American golf icon, Phil Mickelson, ranked fourth at $29 million. Mickelson’s money surged thanks to endorsements picked up after his British Open title last year.