Tiger Woods and Nike are parting ways, with the 14-time Major winner signing a multi-year contract to use Bridgestone golf balls.
It does not come as much of a surprise as Nike Golf announced over the summer that it was moving away from the manufacture of clubs and balls to concentrate on golf apparel and shoes. Woods is the first Nike signee to move away since the announcement.
Woods used the Bridgestone balls at last week’s Hero World Challenge, so speculation was already rampant that move was imminent.
Corey Consuegra, Bridgestone’s senior director of marketing, told GOLF.com that “the agreement will allow Tiger to play an instrumental role in the development of future balls.”
After Nike’s announcement four months ago, Woods began testing out other balls to find the ones he liked best.
Woods’s new ball also has a multilayer construction with soft urethane cover. The B330 family has a “gradational” core — a firmer outer region wraps around a softer inner core — for power and lower spin on full shots.
Woods will begin appearing in advertising for the balls on January 1, 2017. Woods tweeted out that he was excited to be playing with the new product.
It marks the end of an era for Woods, whose most viewed YouTube video features the Nike ball prominently, on his unbelievable birdie putt on No. 16 at The Masters in 2005. The video below has been viewed just under 3.6 million times.