Glenmuir, the renowned Scottish golf clothing brand, has undertaken an investment programme to improve the speed and efficiency of its market leading bespoke embroidery service.
The company has completed phase one of a two stage investment programme to invest in cutting edge embroidery software and machinery with phase two being initiated next month.
The investment comes at a time when the company is preparing for The 2014 Ryder Cup taking place on home soil in Gleneagles where The European Ryder Cup Team will compete for the most treasured trophy in golf wearing Glenmuir shirts and sweaters.
Jim Reid, Glenmuir’s Operations Manager, explains: “The investment in the latest embroidery software and six cutting edge new machines has provided us with more flexibility and efficiency which has reduced lead times to days rather than our normal two week lead time for embroidered products.
“Every stage of the embroidery process is handled from our Lanark headquarters here in Scotland, from artwork design and embroidering, to hand finishing and pressing, through to final delivery. This allows us to have total quality control, creating perfect logo or crest replication and positioning ensuring that our customer’s bespoke product will be everything they expect and more.
“We are looking forward to embark on phase two of our embroidery investment programme to further improve our service to our Glenmuir and Sunderland of Scotland customers.”
Glenmuir’s Customer Service Manager, Douglas Bryson, added: “Our service and shortening the length of our lead times to our customers is a real priority and are of utmost importance to us and we have implemented a number of initiatives to ensure our market-leading service is maintained and improved.”