British heritage golf brand Wolsey has announced the release of a “Pioneers” video with launch of its Autumn/Winter 2014 Sportsman collection.
Featured are Wolsey’s team of inspiring brand ambassadors – legendary designer Johan Lindeberg, Tour players Robert Rock, Tom Lewis and James Heath, and polar explorer Alex Hibbert. Each champions Wolsey’s spirit of adventure that stretches back to the company’s founding in 1755.
“From the moment this collection was announced there’s been a steady buzz in the golf and fashion communities,” says Louis Wolcott, Wolsey’s global brand director. “This video builds upon that excitement by showcasing our garments in a distinctively cool, stylish and athletic manner.”
Wolsey Sportsman uses traditional British menswear colours in a clean and subtle manner. These combine with minimal and strong textual patterns to create a “less-is-more” aesthetic.
Featuring a silhouette that is more middle ground than slim, the collection includes performance merino polo’s, base layers, knitwear and pants, as well as breathable, waterproof and multi-layered outerwear. Many pieces rely on Invista THERMOCOOL technology that dual regulates body temperature to ensure the sportswear is “fit for purpose.”
The modern team of pioneers, which also includes rising Tour star Michael Weaver, continues a Wolsey tradition that traces directly back to historic adventurers like Sir Ernest Shackleton and Captain Robert Falcon Scott, as well as golfing greats Peter Allis and Tony Jacklin.