Adams Golf is has announced the appointment of David Pritchard as Head of Adams Golf Europe following Simon Homer’s move to TaylorMade Golf Pacific.

David will lead the Adams business into a new phase of growth in Europe with particular emphasis on improving distribution on the Continent and driving consumer demand across the whole region.

David has a wealth of sales and marketing experience having worked with premium brands in the golf industry for 17 years.

He joined Taylormade-adidas Golf Group (TMaG) two years ago and has most recently been employed as Head of Sales for the Northern and Central European business as well as working within the Emerging Market, Corporate and adidas Group business.

Commenting on his appointment David said: “I’m delighted to be joining Adams Golf at such an exciting time. The brand has some real momentum within the market and I’m looking forward to working with the team to help grow the brand even further.”

“Adams is perfectly positioned to Own the Second Shot category and I’m excited about leading the business into its next phase of growth in Europe; gaining even more market share,” added Pritchard.

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