FootJoy has extended its partnership with The European Tour as its Official Footwear Supplier until 2018.
Following the success of the initial agreement, which has gone from strength-to-strength since 2008, the new contract will encompass a variety of mutually beneficial brand-sharing and marketing elements.
Speaking on behalf of FootJoy, the company’s Sales & Marketing Director, Richard Fryer, commented: “We are immensely proud of the relationship we have developed with The European Tour over the past seven years, so naturally we are delighted to extend this association. We are certainly looking forward to working closely alongside their team over the next five years, as both organisations continue to lead from the forefront of the industry.”
This latest agreement with the European Tour follows an earlier deal with Ryder Cup Europe, which will see FJ become an Official Licensee of the biennial tournament when Europe attempts to defend its title against the United States at The Gleneagles Hotel from September 26-28, 2014.
“As the clear #1 Shoe brand of choice week-in-week-out amongst competitors on The European Tour, we also wanted to extend our support to everyone on the Tour from the agronomy & event staff to referees and officials – all of whom play crucial roles in enhancing the all-round appeal and credibility of the FJ brand,” added Fryer.
FJ has long been synonymous with the winners’ circle on The European Tour and 2013 was no different, with an impressive tally of victories from players choosing to compete in the all-round excellence & supreme performance of the brand’s golf shoes.
Maiden Major Championship titles for Adam Scott (FJ Sport™ & StaSof®) at The Masters, Jason Dufner (FJ XPS-1™) at the US PGA Championship and Henrik Stenson’s (FJ ICON™ & Pure Touch®) amazing end-of-season victory at The DP World Championship to secure the Race to Dubai title, were the undoubted highlights of a year packed full of success for FJ loyalists.
Tim Shaw, Sales Director for The European Tour, said: “Our relationship with FootJoy as an Official Supplier has been overwhelmingly positive. I think the fact that both parties have agreed to extend the partnership says everything about the level of satisfaction with our agreement which we hope will continue long into the future.”
Whether it is the all-round excellence and superior comfort of FJ ICON™, the reliability and consistent performance of the DryJoys family, the advanced feel of D.N.A., the athletic-infused performance of the FJ Sport, FootJoy remains the overwhelming favourite for golfers of all abilities around the world.
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