England Golf’s new partnership
England Golf and TaylorMade-adidas Golf have announced a new partnership to support the England national golf squads.
A four-year agreement starting in January 2015 will see all the England national squads wearing adidas Golf apparel and footwear and using TaylorMade golf bags and accessories at international events.
In addition the partnership will secure the brands’ official supplier status of golf apparel, footwear and waterproofs for England Golf staff and volunteers.
TaylorMade and adidas Golf are recognised as two of the world’s leading golf brands and are market leaders across a number of categories within the golf industry.
Both brands support some of the game’s leading players, many of whom were previous England internationals at amateur level, including Justin Rose, David Howell, Sam Hutsby, Eddie Pepperell and Jodi Ewart Shadoff.
As one of the largest sports governing bodies in England looking after the interests of more than 1,900 golf clubs and over 713,000 men and women club members, England Golf manages the national performance programmes supporting the best amateur players in the country.
The England men’s and girls team are current holders of the Home International titles, the men’s, women’s and boys teams all reached the semi-finals of the recent European Team Championships and individual success saw England internationals taking the 2013 Men’s and Ladies Amateur, Men’s US Amateur and Men’s European Amateur titles.
David Silvers, Managing Director, TaylorMade-adidas Golf EMEA said, “As a business, we are obsessed with inspiring golfers to play more often and become better players. That’s what we do; we design and develop performance products to improve your game and increase the overall enjoyment of the sport.